Marketing Plan

Introduction

Marketing plan is essential for companies or enterprises in order to reach their clients and establish a strong base of customers. It describes the strategies, which an organization intends to use to retain and attract customers (Berkowitz 127). Therefore, marketing plan is significant for success of an organization.

It is therefore, paramount for organizations to develop effective marketing plan. This helps in management and operational plans for the organization. In addition, marketing plan assists organization to accomplish the set goal. This report devises budget of one of products of Legacy Village and evaluates outcomes to measure the effectiveness of marketing plan.

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Legacy Village is located in Layton. It a serene and convenient place that offers services such as retirement living, assisted living, rehabilitation, and memory care. Retirement living enables clients to interact with each other comfortably through learning and leisure activities. Assisted living entails providing services for senior people who are unable to manage themselves. However, these people do not require comprehensive and intensive daily medical care.

Memory care encompasses total management and assistance of senior people. Professionals in memory care help clients in grooming, bathing, and eating. Finally, rehabilitation at Legacy Village offers services such as recovery from surgical operations, strokes, injuries, or orthopedic cases of hospitalization (Legacy Village 1).

Legacy Village is extremely essential for helping seniors who have some disabilities as well as those in the recovery process. It is therefore significant for this organization to develop a marketing plan that enables it to achieve its goals. The following table indicates budget estimates for the retirement living. This is one of the products, which Legacy Village offers to its esteemed customers. The budget shows the costs of services such as an advertisement in both print and electronic media.

Table of Cost Estimates for Retirement Living at Legacy Village of Layton

Type of AdvertisementCost Estimate (U.S Dollars)
Daily Newspapers$2000
Television$1500
Online$2000
Social Media$3000
Exhibitions$5000
Publications/Articles/Brochures$8000
Telemarketing$2500
Grand Total$26000

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